Tag: effectiveness

30 January 2025

Speaking to the mind and heart: Emotions in science communication

Effective science communication goes beyond facts, engaging emotions to connect with audiences. Research shows curiosity and awe are key in fostering interest and understanding.

by Sofia Belardinelli

in Reference

16 December 2024

Turning climate reporting into a force of change

Excessive focus on negative news – which indeed abounds – has proved ineffective in spreading awareness and, above all, moving people to action. To contribute to the required societal and cultural change, journalism should talk about available solutions and share a narrative of what we want to achieve rather than focusing on the gloomy future that stems from inaction

by Sofia Belardinelli

in Reference

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Tag: effectiveness

Speaking to the mind and heart: Emotions in science communication

Turning climate reporting into a force of change

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Tag: effectiveness

Speaking to the mind and heart: Emotions in science communication

Turning climate reporting into a force of change

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