Effective science communication goes beyond facts, engaging emotions to connect with audiences. Research shows curiosity and awe are key in fostering interest and understanding.
Excessive focus on negative news – which indeed abounds – has proved ineffective in spreading awareness and, above all, moving people to action. To contribute to the required societal and cultural change, journalism should talk about available solutions and share a narrative of what we want to achieve rather than focusing on the gloomy future that stems from inaction
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