Tag: audience trust

18 February 2025

Even after the pandemic, trust in Scientists Remains Strong Globally

A comprehensive study covering 68 countries, published in Nature Human Behaviour, challenges the notion that scientists' trust has eroded following the COVID-19 pandemic.   During and immediately after the pandemic, the question arose of how much this event could have eroded citizens' trust in science. The question arose because of the strong opposition that some […]
15 December 2023

Labelling AI-generated content helps maintain audience trust. Or not?

We already know that artificial intelligence is already present in many newsrooms around the globe. And we know AI-based tools are used to help generate news content in various ways, but often without an explicit declaration of such behaviour. What if we labelled the AI-generated content as such? Are we going to foster a trusting […]
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